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TOMS Shoes uses CORAL Commerce

TOMS Shoes is just one of many companies using CORAL Commerce today

TOMS Shoes is no ordinary shoe company. Blake Mycoskie, the founder of TOMS Shoes, began his journey when visiting Argentina and found a huge health problem effecting thousands of children – they had no shoes. As he thought of ways to help them, he had an epiphany. He decided to start a shoe company, and for every pair of shoes he sold he would give away a pair to a child in need.

As Blake was returning to the U.S. he called Tom Greenhaw, CEO of Nova Libra, to discuss his idea. Tom was eager to help this great cause, and Nova Libra donated an early version of CORAL Commerce to TOMS Shoes. Since these humble beginnings, Blake has built TOMS Shoes into a well-known brand complete with primetime TV ads. As TOMS Shoes has grown, Nova Libra has customized their CORAL Commerce solution to meet their every need. To date, TOMS Shoes has donated over 140,000 pairs of shoes and Nova Libra has been a key to their online success.

See below for screenshots of TOMS Shoes’ CORAL-based solution, or visit www.TOMSshoes.com