Nova Libra client TOMS Shoes Featured in AT&T Ad
TOMS Shoes hits it big with AT&T's primetime ad buy
Directed by Bennet Miller, an Academy Award nominee, filming for the commercial began in early February 2009. Using a variety of locations, shooting stretched over several weeks and two continents. The result is a commercial that captures the essence of TOMS.
Since our beginning in 2006, TOMS Shoes has given 140,000 pairs of shoes to children in Argentina, Ethiopia, and South Africa. Because of your support, TOMS plans to give 300,000 pairs of shoes to children in need in 2009.
First aired during the Masters golf tournament, and slated to run over 12 weeks, the ATT ad with Blake will allow TOMS Shoes to reach hundreds of millions of people. TOMS’ simple One for One movement should inspire viewers, which will allow TOMS to give even more shoes to children in need around the world.
ATT is the largest telecommunications company in the world. With 77 million subscribers in the United States, 80,000 WI-FI hot spots, and service in over 200 countries. (From www.TOMSshoes.com)
About TOMS Shoes
TOMS Shoes was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about.
About Nova Libra
Nova Libra specializes in the maintenance and distribution of product information. Our staff of Microsoft certified programmers combines years of experience with creativity in a highly productive environment. We have a commitment to customer service and quality that has been fully satisfying our Fortune 500 clients since 1998. Our healthcare division has been on the leading edge of the industry, helping our customers thrive in a tough competitive and regulatory environment. With an array of services ranging from product distribution to retail Point-of-Sale, Nova Libra can provide a number of solutions that can help your business succeed. (www.novalibra.com)
